A/W 25 RANGE
Using all of his 40+ years of experience, Jas, our Head of Design knows the value of listening to customers and spotting trends.
As the clamour for eco-chic continues to grow, repurposing old Alpha Industries MA-1 jackets into planet-friendly bags of beauty makes perfect sense.
This magical creative leap allows Jas to not only showcase his design skills but also his long-held belief that fashion can and should be sustainable. It also gives him licence to hunt down and repurpose other materials to weave into the bags alongside the MA-1 jackets, so they continually evolve and stay fresh.
With these iconic jackets being the epicentre of our brand, we even chose to capture our models elegantly ‘in flight’, elevating the bags to eye-catching new levels.
We hope you’ll love our range as much as we’ve loved designing it.
